Customer Spotlight
DIPACO DIESEL PARTS - USA	"SMP will help us better manage our customers which can only help grow the business.  If we’re smarter about our customers and it takes less effort for our sales force to be smarter, how could we not grow the business?" John Walker President
DIPACO is a leading supplier of diesel fuel injection repair parts and test equipment. We provide a full range of parts for Caterpillar, Cummins, and other traditional fuel systems as well as the latest diesel fuel technologies such as HEUI, Electronic Unit Injectors, and Common Rail. Locations - 1 Reno, NV Business System - Eclipse Total employees - 30 TMMG Services Used - SMP Company Mix - Both Distributors and end users
Why did DIPACO Choose Sales Management Plus: SMP appealed to DIPACO because of the relationship between the contact management piece aligning with their business system.  One of the reasons they selected SMP was the ability to pull get sales information out of their business system and use it in conjunction with a contact manager.

Challenge	Solution	Results
•  Needed to decide which sales channel to use.  How to more effectively market to current customers and distributors   •  Sought a better way of expanding into different markets   •  Had used Goldmine, ACT and Upshot – all had a nice integration with Outlook, but was not bringing in the sales data from the business system.  The sales force wouldn't use the tool because they found little immediate "sales value"       •  Selected SMP to help better manage  customer base   •  Single view of sales & customer data for all sales, users, no matter their location   •  Implementation was easy   •  No other computer costs associated with setting up SMP       •  Facilitated strategic sales, for example: allows sales force to track what product customers are buying and match corresponding product they are not buying   •  Freedom from hosting, maintenance, & other IT headaches   •  Eliminated duplication