Customer Spotlight
The Reynolds Company "One of the advantages SMP has given our company is providing useful information for the sales team.  It was important that this tool would improve the business through better communications with our  providers and increase our team's agility.  We were looking for a single, easy to use package that the sales team would thrive on - something that would give them information they couldn’t get themselves, that allowed focus and results. SMP provides that value, they don’t just enter information, but get information in return."
Dan Barlow
 Vice President Operations
The Reynolds Company (TRC) is a premiere supplier of electrical, industrial automation, and datacom products representing the industry' s most recognized manufacturers.
Locations - 17.  Headquartered in Dallas, TX 
Business System - Infor
Total employees - over 300
TMMG Services Used - Sales Management Plus
Company Mix - 50% industrial 50% contractor
* In 2003 The Reynolds Company was the fastest growing electrical wholesaler as reported by "Electrical Wholesaling" magazine

 
Why did The Reynolds Company Choose TMMG's Products
Reynolds was looking for a coordinated product for contacts and reporting that would streamline communications and improve the overall efficiencies of their sales force.
Challenge Solution Results
  
•  Improving the Sales Management process and communications with vendors.
 
•  Needed the right information available quickly in order to: Capitalize on new product opportunities, evaluate market position, competitive weaknesses, and launch and track sales programs.
 
•   Had used Outlook for contact management; information was not coordinated, contacts were not centralized which resulted in duplicate databases, and no centralized ownership.
     
•  TMMG has a comprehensive understanding of Allen-Bradley products and reporting. As well as understanding "Buying Group" relationships. 
 
•  Rolled out SMP in a process starting with larger branches - identifying power users, eventually all locations will use SMP.  
 
•  Implementation was easy
 
•  No other computer costs associated with setting up SMP
     
•  Reporting gave information the sales team needs to
streamline meetings.  Reports are very simple to run, and the data meaningful.
 
•  Allowed for a more strategic Marketing program that incorporated Email and tracking of leads.
 
•  Complete visibility into what is going on with leads & customers