Customer Spotlight
Standard Electric Supply	“Planning is better and easier now because SMP provides a built-in level of accountability – from goals to task management and customer follow-up.” Gena Akinson Redding Director of Marketing
Standard Electric Supply is a large industrial distributor, with offices both in Wisconsin and northern Illinois. Branches - 7 Business System - Eclipse Total employees – 130 TMMG Services Used - SMP (9 months) Company Mix – 100% Industrial

Why did Standard Electric Choose Sales Management Plus? Standard Electric was looking for a tool that would allow them to create a planning process that they could manage throughout their organization. They also needed to combine their sales and marketing efforts to identify and then market to the "correct" prospects.

Challenge

Solution

Results

•	Needed a systematic and formalized system for planning
•	Did not have the tools to effectively identify and market new products to target customers
•	Needed a more efficient way to create and run a variety of reports

•	Uses Goals and Potentials module to set financial goals at the customer level; uses Projects module to plan sales initiatives at the vendor level, and then uses tasks to track activities related to the various sales initiatives
•	Creates targeted marketing lists based queries run in the Parts Analysis module that identifies customers’ buying habits and brand of product purchased
•	Creates custom reports based on point-and-click query options, including customer, part numbers, sales thresholds, account manager and more

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Account Managers are able to develop targeted plans quickly and effectively; Managers are able to easily track progress and performance to goal

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Company develops more focused and productive marketing initiatives; manufacturers appreciate the company’s ability to quickly target “hot” prospects for new products

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Streamlined reporting process for both salespeople and management