Customer Spotlight

Wabash Electric Supply, Inc.

"SMP allows us to see not only what we ARE selling to a customer, but also what we are NOT selling a customer; this allows us to more effectively plan and fill the holes."

Darren Crandell
Corporate Operations Manager

Wabash Electric Supply operates primarily in Northeast Indiana and offers its diverse customer base a balanced product mix.  Every company branch features a maintained lighting showroom, and it also owns an IT operation, providing the organization a unique competitive advantage in the marketplace.  

 

Branches – 7, including one IT operation
Business System – Activant Prophet 21
Total employees - 150
TMMG Services Used – SMP and MarketPro
Company Mix – 42% Industrial Contractor, 38% Commercial Contractor, 6% Residential Contractor

  

 
Why did Wabash Electric Choose TMMG's Products
Wabash chose SMP for several reasons, including the ability to use SMP to execute their annual Rockwell planning and the application’s ability to more effectively manage their sales process. 

 

Challenge

Solution

Results

  

• 

Wanted a tool to assist with Rockwell product management, planning and reporting. 

 

 

 

• 

Needed a way to run a variety of reports in a timely fashion.
 

 

 

 

 

• 

Wanted an easy way to identify sales trends

 

  

  

• 

SMP provides the framework for Rockwell distributors to plan, execute and measure according to Rockwell’s specifications.  

 

• 

SMP allows users to run “point-and-click” reports by account manager, customer or product.

 

 

 

 

• 

SMP provides quick-view summaries of monthly sales, individual customer sales, as well as tools to identify sales holes. 

 

  

  

• 

Streamlines the sales planning and reporting processes.

 

 

 

 

 

• 

Provides easy-to-use reporting tools for the executive team and sales managers; puts time back into the IT person’s day who used to have to produce cumbersome ad-hoc reports for the different groups. 
 

• 

Can spot trends earlier and implement targeted sales strategies and tactics to overcome trends before they impact year-end bottom lines.