| Best day to send your
newsletter: A large-scale study of online marketing activity
recently made the surprising announcement that Monday is the best
day of the week to send commercial email.
Eight Fundamental Email Best
Practices:
1. Mail with permission
2. Set and meet expectations
3. Test your HTML formatting
4. Optimize for delivery
5. Optimize for the inbox
6. Cultivate industry relations
7. Comply with the law
Comply in six steps.
The recommendations that follow are for email marketers in the United
States, and are
based on the CAN-SPAM Act of 2003 (http://www.spamlaws.com/federal/108s877.html).
It
requires email publishers and marketers to comply with certain mailing
guidelines:
• Don't "harvest" email addresses from the Internet or generate them via
a
"dictionary" process for commercial mailing purposes.
• Don't send commercial email via a computer that you don't have proper
authorization to use.
• Don't falsify or obscure the header information in your commercial
email messages;
always use a valid From: address and an accurate, non-misleading Subject:
line.
• Include a valid postal mailing address and a functioning opt-out
mechanism in every
commercial email message you send.
• Don't continue to send email to a recipient who has opted-out of your
list.
• If you send adult content (i.e., sexually explicit material), use a
warning label of that
fact in your subject line.
8. Analyze results and close the loop - Use TMMG's new reports
for analysis |